You hear “What’s in a name?” and you probably think “Shakespeare.” Well, there is a lot in a name and in a world of both personal and corporate brands, it is about identity.

Frustrated, if not insulted, by the stereotypes of senior, elder, AARP (as in retired person), baby boomer, I decided to re-brand that identity. I now call myself at an “Expressive Age.”

Let’s deconstruct my new identity! Expressive is defined as “of or relating to expression; serving to express, utter, or represent; effectively conveying meaning or feeling” while Age means “the time of life at which some particular qualification, power, or capacity arises or rests;  one of the stages of life; an advanced stage of life; an individual’s development measured in terms of the years requisite for like development of an average individual.” (Thank you, Merriam-Webster)!

What is so “yay” about “Expressive Age” is that it represents both a period of life and the way YOU express it. So, here’s what I suggest for all of you in the third quarter of life (age 50 to 75), think of yourself as at an Expressive Age and turn your nose up at being identified as a senior, elder, etc.

For more Expressive Age “wisdom,” follow me on your favorite social media!